Tuesday, November 25, 2008

Oh No, Tiger Woods Will Go Broke

For nine years General Motors held a coveted spot in the endorsement roster of Tiger Woods.  Looking to cut costs amidst a struggling economy, the automotive giant recently ended that relationship leaving sports marketing experts and analysts wondering who will fill the recent void.

Being the global icon that he is, Tiger Woods wields a very heavy stick in the world of sports marketing and premier endorsements.  His brand recognition and the loyalty he garners amongst consumers is second to none when it comes to professional athletes.  With many entities lining up to broker a deal with the prolific pitch-man, oddsmakers at the largest most successful sportsbook on the web, BetUS.com posted odds on all things Tiger Woods endorsements.

Analysts at BetUs Sportsbook posted the following odds on what’s next for Tiger Woods:


What Sponsor will replace Buick on Tiger Woods’ golf bag?
Nike                             4/1
Gatorade                      5/1
New Auto Sponsor      7/1
TAG Heuer                  8/1
American Express         9/1
Gillette                          10/1
Accenture                     10/1
General Mills                15/1
Electronic Arts              15/1
Titleist                          18/1
Field                             7/1

What will be the next automaker to sponsor Tiger Woods?
Toyota                                     6/1
Honda/Acura                            5/1
Nissan                                      8/1
Mitsubishi                                 10/1
Mazda                                      9/1
Subaru                                     12/1
Volkswagen                             15/2
Audi                                         8/1
BMW                                      9/1
Ferrari                                      10/1
Any American Automaker        15/1

How much per year will Tigers Woods’ new automaker sponsor pay him?
0-2 Million       3/1
3-4 Million       9/4
5-6 Million       3/2
7+ Million         4/1

Additional Sports and Newsworthy odds can be found at:  BetUs Sportsbook

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